Types of Research Questionnaire

Questionnaires are like information treasure hunts, and the type you choose determines the map you'll follow. Here's a breakdown of the various types to help you find the answers you seek:

4/22/20241 min read

a person pointing at a map with pins on it
a person pointing at a map with pins on it

Questionnaires are like Swiss Army knives in the world of research. They're versatile tools, but the specific type you choose determines how you gather information. Here's a breakdown of the different types to help you pick the perfect one for your needs:

By Structure:

  • Structured Questionnaires: Think multiple-choice tests. These formal surveys offer pre-defined questions with answer choices, ideal for collecting quantifiable data (numbers you can analyze statistically). Imagine them as rulers, measuring specific aspects with clear options. Common formats include:

    • Multiple Choice: Pick the answer that best fits, like selecting the right wrench for a specific bolt.

    • Yes/No: Straightforward agreements or disagreements, like a light switch – on or off?

    • Likert Scale: Gauge opinions on a spectrum, like a thermometer – are they freezing cold in disagreement or burning hot in agreement?

    • Rating Scale: Rate something on a scale, like judging the comfort of a chair from "rock-hard" to "cloud-nine."

  • Unstructured Questionnaires: Imagine an essay question. These flexible surveys allow for in-depth, descriptive answers, perfect for capturing experiences, motivations, and detailed opinions. They often include open ended questions where you can write your own story.

By Delivery Method:

  • Paper Questionnaires: The old faithful pen and paper! These are still used for in-person surveys or mailed questionnaires, familiar and accessible to everyone.

  • Online Questionnaires: The digital revolution! Delivered electronically through email, website surveys, or social media, offering wider reach and flexibility for both you and the respondents.

  • Telephone Questionnaires: A more personal touch. Conducted over the phone by interviewers, allowing for clarification and follow-up questions for a more nuanced understanding.

Bonus Types:

  • Mixed Questionnaires: The multi-tool of questionnaires! These combine structured and unstructured elements, offering a versatile approach to data collection.

  • Pictorial Questionnaires: Perfect for those who might struggle with text, these use images or symbols to represent questions, making them more inclusive for a wider audience.

Remember, the best questionnaire depends on your goals. Are you building a data skyscraper (structured) or painting a rich picture of experiences (unstructured)? Choose the right tool for the job, and your information gathering journey will be a success!